DMCA. Copyrighted Work that you can Claim.
Base have 820 524 books.
Search: 


πŸ“™ Strategic Urban Health Communication by Charles C Okigbo PhD (auth.), Charles C. Okigbo (eds.) β€” free download


Strategic Urban Health Communication

Charles C. Okigbo, editor

People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artfulβ€”in a word, strategic.

Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage:

  • Urbanization, population, and health myths: addressing common misconceptions.
  • Integrating HIV/family planning programs: opportunities for strategic communication.
  • The role of sports in strategic health promotion in low-income areas.
  • The Internet as a sex education tool: a case study from Thailand.
  • Advertising and childhood obesity in China.
  • Health communication strategies for sustainable development in a globalized world.

Balancing depth of understanding of audiences and methods of reaching them, Strategic Urban Health Communication is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication.



About book:

About file:

  • File size: 3 068 726
  • Format: pdf


Security code:
Download button

Similar books results


Chicken Soup for the Soul (Audio Health Communications)
Chicken Soup for the Soul (Audio Health Communications) free download by Health Communications

Volume One: On love and learning to love yourself, Volume Two: On parenting, learning and eclectic wisdom, Volume Three: On overcoming your obstacles and living your dreams....

The Routledge Handbook of Health Communication
The Routledge Handbook of Health Communication free pdf by Teresa L. Thompson, Alicia Dorsey, Katherine Miller, Roxanne Parrott

The Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and s...

Perspectives of Knowledge Management in Urban Health
Perspectives of Knowledge Management in Urban Health free download by M. Chris Gibbons, Rajeev K. Bali, Nilmini Wickramasinghe (auth.), Michael Christopher Gibbons, Rajeev Bali, Nilmini Wickramasinghe (eds.)

Urban Health Knowledge Management Michael Christopher Gibbons, Rajeev K. Bali, and Nilmini Wickramasinghe It is a tragic paradox of American health care: a system renowned for world-class doctors, the latest medical technologies, and miraculous treatments...

Speaking of Health: Assessing Health Communication Strategies for Diverse Populations
Speaking of Health: Assessing Health Communication Strategies for Diverse Populations download pdf by Institute of Medicine (U. S.)

We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately mak...

Evidence-Based Health Communication
Evidence-Based Health Communication free download by Brian Brown, Paul Crawford, Ronald Carter

What is evidence-based health communication and how does it benefit patients? How has communication been taught to health professionals and how might it be improved? How can health care professionals make the most of short encounters in order to maximise ...

Handbook of Urban Health: Populations, Methods, and Practice, 1st edition 2005
Handbook of Urban Health: Populations, Methods, and Practice, 1st edition 2005 epub download by Sandro Galea, David Vlahov (Editors)

As more people worldwide live in cities, increasingly we need to understand how cities and city living affect population health. Does city living negatively affect health? Conversely, can city living enhance population health and well-being? Over forty e...

Essentials of Public Health Communication
Essentials of Public Health Communication pdf free by Claudia Parvanta, David E. Nelson, Sarah A. Parvanta, Richard N. Harner

The field of communications is increasingly recognized as a powerful tool in addressing the world s most imperative public health challenges. Effective communication in health campaigns can inform, empower, or persuade individuals to adopt healthier lifes...

Health Communication: From Theory to Practice (J-B Public Health Health Services Text) - Key words: health communication, public health, health behavior, behavior change communications
Health Communication: From Theory to Practice (J-B Public Health Health Services Text) - Key words: health communication, public health, health behavior, behavior change communications free download by Renata Schiavo

Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on gu...

Health Communication in Practice: A Case Study Approach (Lea's Communication Series)
Health Communication in Practice: A Case Study Approach (Lea's Communication Series) free pdf by Eileen Berlin Ray

Health Communication in Practice: A Case Study Approach offers a comprehensive examination of the complex nature of health-related communication. This text contains detailed case studies that demonstrate in-depth applications of communication theory in re...