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📙 Sales Letters That Sell by Laura Brill — free epub


A good sales letter is a money-making tool that can make all the difference between closing a sale and losing a sale. And the secret to an outstanding sales letter is to write as though you were talking. This lively book shows salespeople at all levels how to achieve a conversational tone that makes readers comfortable-and receptive-to their message. In clear, concise language, Brill teaches salespeople how to: ** speak their prospect's language ** use the opening to capture attention ** keep sentences and paragraphs short and punchy ** motivate the prospect to act-now! ** quickly mention the benefits that interest the prospect ** avoid language that sounds fancy, stilted, legalistic, or parental The book also provides 50 sales letter "makeovers" --a series of before-and-after letters that show salespeople how to turn a dud into a dazzler!

About book:

  • Author: Laura Brill
  • Year: 1997
  • Publisher: AMACOM
  • Language: English
  • ISBN: 0814479456,9780814479452,9780585026831

About file:

  • File size: 385 807
  • Format: epub


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