DMCA. Copyrighted Work that you can Claim.
Base have 820 524 books.
Search: 


📙 Marketing organization development consulting : a how-to guide for OD consultants by Park, Jong Gyu; Rothwell, William J.; Yi, Chae-yŏng — free download


Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients’ expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to consulting.

Marketing Organization Development: A How-To Guide for OD Consultants focuses on the challenges faced by internal and external consultants in marketing and selling their services. By distinguishing between performance consulting and Organization Development (OD) consulting, this book demonstrates why marketing and selling OD consulting services are unique. This book meets not only unique OD consultants’ needs by reflecting the philosophical background of OD and unique marketing challenges but the needs of Human Resource Development (HRD) managers’ need who are interested in promoting or selling their change interventions within their organizations.

This comprehensive book:

  • Reviews important terms and popular tools used in the marketing process and outlines the many roles a consultant must fill to obtain and keep the business (i.e., marketer, salesperson, brand manager, account management) .Describes the criteria for self-evaluation as an OD consultant. It examines how to identify your strengths and the competencies you need to develop based on OD competencies.
  • Provides an introduction to actionable steps and resources for organization development, change management, and performance management consultants to evaluate unmet needs and opportunities through a niche market for consulting services.
  • Covers how to communicate value to your target customers and how to brand your service.
  • Describes various channels of OD marketing such as viral, word of mouth, and social media marketing. .
  • Reviews selling tactics for l your consulting service and discusses the importance of having a defined sales process to which you adhere.


About book:

About file:

  • File size: 28 017 387
  • Format: pdf


Security code:
Download button

Similar books results


Fundraising Consultants: A Guide for Nonprofit Organizations
Fundraising Consultants: A Guide for Nonprofit Organizations free pdf by Eugene A. Scanlan(auth.)

Praise for Fundraising Consultants"In Fundraising Consultants: A Guide for Nonprofit Organizations, Gene Scanlan provides a thoughtful and deliberative guide for how to select, develop, and maintain successful relationships with consultants that can help ...

Fundraising Consultants: A Guide for Nonprofit Organizations
Fundraising Consultants: A Guide for Nonprofit Organizations free epub by E. A. Scanlan

Praise for Fundraising Consultants"In Fundraising Consultants: A Guide for Nonprofit Organizations, Gene Scanlan provides a thoughtful and deliberative guide for how to select, develop, and maintain successful relationships with consultants that can help ...

Fundraising Consultants: A Guide for Nonprofit Organizations (AFP Fund Development Series)
Fundraising Consultants: A Guide for Nonprofit Organizations (AFP Fund Development Series) free download by E. A. Scanlan

Praise for Fundraising Consultants"In Fundraising Consultants: A Guide for Nonprofit Organizations, Gene Scanlan provides a thoughtful and deliberative guide for how to select, develop, and maintain successful relationships with consultants that can help ...

Fundraising Consultants: A Guide for Nonprofit Organizations (AFP Fund Development Series)
Fundraising Consultants: A Guide for Nonprofit Organizations (AFP Fund Development Series) download pdf by E. A. Scanlan

Praise for Fundraising Consultants"In Fundraising Consultants: A Guide for Nonprofit Organizations, Gene Scanlan provides a thoughtful and deliberative guide for how to select, develop, and maintain successful relationships with consultants that can help ...

Database Design and Development: An Essential Guide for IT Professionals
Database Design and Development: An Essential Guide for IT Professionals free epub by Paulraj Ponniah(auth.)

The first and only database primer for today's global economy Today's businesses depend on their databases to provide information essential for their day-to-day operations and to help them take advantage of today's rapidly growing and maturing electronic...

Database Design and Development: An Essential Guide for IT Professionals
Database Design and Development: An Essential Guide for IT Professionals free pdf by Paulraj Ponniah

The first and only database primer for today's global economyToday's businesses depend on their databases to provide information essential for their day-to-day operations and to help them take advantage of today's rapidly growing and maturing electronic c...

Renewable Energy Project Development Under the Clean Development Mechanism: A Guide for Latin America (Environmental Market Insights)
Renewable Energy Project Development Under the Clean Development Mechanism: A Guide for Latin America (Environmental Market Insights) free epub by Elizabeth Lokey

This definitive guide to developing renewable energy CDM projects in Latin America - the largest market on the doorstep of the United States - provides business leaders, investors, project developers and host country offices with the one-stop guide to suc...

Quintessential Guide to Using Consultants
Quintessential Guide to Using Consultants free epub by David Zahn

Bringing in the right consultant and getting what you want from the relationship is important—yet there has been a lack of specific guidance in this area until now. The Quintessential Guide to Using Consultants presents practical and clear guidelines f...

Continuing Professional Development: A Practical Guide for Teachers and Schools (Educational Management)
Continuing Professional Development: A Practical Guide for Teachers and Schools (Educational Management) free epub by Anna Craft

This text will enable teachers to analyze their own experience of in-service work. It offers tools for evaluating a focused aspect of work, and will help teachers to: explore models of in-service provision; develop understandings of professional and insti...